On December 31, 2019, the discovery of a new type of coronavirus (Covid 19) pneumonia-like infection in Wuhan, China, was reported to the World Health Organization (WHO). The virus was identified as causing serious health outcomes and even death [1]. In January of 2020, the Covid 19 infection evolved into a global pandemic affecting more than 160 countries, precipitating an unprecedented global problem. As a result, many countries temporarily closed all education institutions, including primary, secondary, and high schools, as well as universities, and decided to pursue instruction through distance education systems.
With regard to this pivot to online learning, A. Azoulay, the Director-General of UNESCO, remarked that, “We [have] entered a region without a map; that is, the borders have been crossed” [2]. On the other hand, some researchers have argued that educational systems were late to act on both a regional and global level. Similarly, a report by the OECD (2020) revealed that educators and administrators of educational institutions were lacking in terms of offering distance education, structuring online classes, and supporting students through the Covid 19 pandemic.
As with many other countries, Turkey resorted to distance education during the COVID-19 pandemic. On March 26th, 2020, Turkey’s Council of Higher Education (CoHE) announced that education would be delivered strictly via distance education, open education, and digital education systems for the spring academic semester [3]. It could be argued that universities, medical educators, and students were all caught unprepared for this sudden change. Therefore, examining the effectiveness of distance education during the pandemic was important to aid universities in planning their distance education policies for the future. In doing so, higher education institutions may be better prepared to develop a realistic perspective of their capacities and academic qualifications, as well as providing guidance for emergency remote teaching [4, 5] or distance education process, for planning alternative policies, and for improving the preparedness and competence of medical educators in terms of providing distance education [6,7,8]. With these issues in mind, this study aimed to reveal the factors affecting the acceptance and use of distance education systems by Turkish medical educators according to the Unified Theory of Acceptance and Use of Technology (UTAUT2) that was developed by Venkatesh et al. [9].
Theoretical background and research hypotheses
The UTAUT2 theory was chosen because it is the most current and well-known technology acceptance theory, with superior explanatory capacity in contrast to other models [10]. In this sense, meta-analyses of the findings of studies carried out using the theory (e.g., [11, 12]) indicate that all the relationships between the structures of the model are important. UTAUT is a theory in which eight essential models and theories about the acceptance and use of a new technology have been experimentally combined by Venkatesh et al. [13]. The core constructs of the UTAUT theoretical framework include performance expectancy, effort expectancy, facilitating conditions, and social influence. However, Venkatesh et al. [9] developed an extended version of UTAUT in 2012, called UTAUT2, by adding three new constructs: hedonic motivation, habit, and price value.
The UTAUT2 was tested experimentally by Venkatesh et al. [9], and the direct effects explained 44% of the variance. When interaction terms were included, it explained 74% of the variance in behavioral intention. Likewise, in explaining technology use, UTAUT2's direct effects only model and moderated model explained 35% and 52% of the variance respectively, which indicates a significant increase in explained variance compared to the baseline/original UTAUT. These findings ensured that the basic dynamic structure of UTAUT2 comprises a useful tool for evaluating the adaptation levels of various technologies to estimate their prospective success rate for researchers. As such, many studies have utilized the UTAUT and UTAUT2 to test various technologies on different platforms, such as tablet computers [14,15,16,17,18], mobile devices/services [19,20,21,22], web sites [23], and Moodle or content management systems [24,25,26,27]. In addition, evaluations of new learning environments, such as mobile learning [28] and virtual learning environments [29, 30] using with UTAUT and UTAUT2 are also documented in the literature.
The UTAUT2 has seven basic constituents and three moderators. The basic dimensions of the model are performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, habit, and price value, behavioral intention or use behavior. The moderators are gender, age, and experience, which have effects on the use behavior in the acceptance of technology [9] (see Figure 1).
Behavioral Intention (BI) is affected by the standard variables of the UTAUT2, performance expectancy, effort expectancy, social influence, hedonic motivation, habit, facilitating conditions and behavioral intention [9]. The UTAUT2 model assumes that if users accept that technology will improve their performance, they will employ it. Moreover, it has been reported that performance expectancy has positive or strongly positive effects on the behavioral intention [22, 31, 32]. Furthermore, Venkatesh et al. [13] argue that performance expectancy is the strongest predictor of behavioral intention, which has been also confirmed by a meta-analysis of 27 UTAUT studies [11]. Given these findings, the first hypothesis (H1) for the study was formulated as follows:
Another significant factor within the UTAUT2 is effort expectancy, which is defined as an internal element [33]. Because today's information technologies are user-friendly, and the technology literacy of the younger generation is high, effort expectancy is generally low. In this regard, Gupta et al. [32] and Venkatesh et al. [13] report positive effects of effort expectancy on behavioral intention. In this regard, effort expectancy has been found to be more effective for students who are experienced in e-learning than for users who have no experience with the technology in question [34]. As such, the second hypothesis (H2) was formulated as follows:
Information technology and online social networks have changed social impact from physical to online and virtual environments. In this sense, it has been reported in the literature that social influence has positive or strongly positive effects on behavioral intention [35]. Social factors also have a strong but negative impact on the acceptance of e-learning systems [34], but the data for this study were collected from a sample of students. Therefore, the following hypothesis (H3) was formulated as follows:
FC, which focus on control-related factors, is assumed in the original UTAUT model to affect use behavior directly [13]. Venkatesh et al. [13], on the other hand, argue that facilitating conditions have no significant effect on behavioral intention, and therefore, they used to facilitate conditions as a direct predictor of use behavior. In this regard, facilitating conditions are defined as the available sources and perception of support for individuals in carrying out a specific behavior [13]. Venkatesh et al. [13] conceptualized this factor using three variables in the current model: perceived behavioral control, compatibility and facilitating conditions. Hao et al. [36] confirmed the statistically significant effect of facilitating conditions on users’ behavioral intention. In addition, Venkatesh et al. [13] assumes that facilitating conditions may have statistically significant effects on the behavioral intention in terms of the acceptance of new technologies. Therefore, the following hypothesis (H4) was formulated for this study:
HM, on the other hand, is defined as taking pleasure in using technology [9]. A perceived pleasure structure has been adopted in other models of acceptance of technology and is conceptualized as hedonic motivation. In this sense, if users enjoy themselves while applying technology, the chance of continuous use is much higher. Venkatesh et al. [9] further indicate that hedonic motivation has a statistically significant effect on the intent of users to employ technology; similarly, Brown and Venkatesh [37] argue that hedonic motivation is one of the basic predictors of behavioral intention to use technology. Therefore, the following hypothesis (H5) was formulated regarding hedonic motivation:
Moreover, habit is defined as a tendency of individuals to carry out some acts automatically after learning them; in fact, habit is considered as a sensory construct [9]. Studies suggest that individuals who have used technology are easily affected by the technology at hand in the process of accepting it [38]. Venkatesh et al. [9] again argue that habit has statistically significant effects on users’ behavioral intention. Therefore, a hypothesis concerning habits (H6) was formulated as follows:
In addition, it has been revealed in various studies that behavioral intention affects the frequency of technology use. Therefore, the following hypothesis (H7) was formulated regarding behavioral intention:
Both in the original UTAUT and in the expanded UTAUT2 models, it is assumed that gender has effects with regard to the relationship of performance expectancy, effort expectancy, and social influence toward behavioral intention [13]. In this respect, Ong and Lai [39] found that the scores of male participants were higher than those of women in all of the structures of the model. The effect of gender on some constructs of the model was supported in a study on e-learning environments in higher education [27]. Therefore, a hypothesis concerning gender (H8) was formulated as follows:
Furthermore, in the UTAUT2 model, the ages of the participants are shown to have significant effects on some relationships [9]. Therefore, a hypothesis regarding age (H9) was formulated as follows:
The price value component and experience moderator in the UTAUT2 were excluded from the research model in this study, since the distance education systems were provided by universities, and the education activities started at the same time as the COVID-19 pandemic.