Table 3 Themes, subthemes and examples of responses for choosing preferred method of communicating risk
Main themes | Subthemes | Examples of responses |
|---|---|---|
Good communication | Easy to understand, straightforward Concise Precise, accurate, factual, direct Comprehensive Clear, obvious, stands out Simplicity Quick (fast) communication Engaging | “It was clearest and the percentages were easiest to understand” (M,P) “Concise, less, jargon” (J, NF) “more direct numbers” (J, P) “All the information was there and it was still clear to understand” (J, P) “Representation of the risk was clearer when presented as a number in every 10 people” (M, NF) “simpler, less complicated” (J, P) “Conveys the information quickly and succinctly” (M, V) “Visuals are always the best way to grab people’s attention” (J, V) |
Learning style | Preference for visual over numerical style Preference for communication which is relatable Participant thinking of own learning style Participant thinking of how others learn | “I work better with visual aids as opposed to numbers” (J, V) “You can imagine 10 people and then the number of people who will get the disease” (M, NF) “I am a visual learner and tend to work better with visual representations” (M, V) “For individuals unfamiliar with risk and statistics I think depicting it in picture format would help improve understanding” (M, V) |
Elicit a response | Provokes action Evokes emotional response | “It can help the patient to take action” (J, P) “When I hear 10 people I think of close friends and family” (M, NF) |