Construct | Item | Factor Loading | Cronbach’s alpha | CR | AVE |
---|---|---|---|---|---|
Performance expectancy (PE) | PE1 | 0.87 | 0.95 | 0.931 | 0.840 |
PE2 | 0.91 | ||||
PE3 | 0.95 | ||||
PE4 | 0.92 | ||||
PE5 | 0.93 | ||||
Effort expectancy (EE) | EE1 | 0.84 | 0.88 | 0.893 | 0.678 |
EE2 | 0.81 | ||||
EE3 | 0.92 | ||||
EE4 | 0.71 | ||||
Social influence (SI) | SI1 | 0.87 | 0.91 | 0.92 | 0.748 |
SI2 | 0.95 | ||||
SI3 | 0.87 | ||||
SI4 | 0.76 | ||||
Facilitating conditions (FC) | FC1 | 0.86 | 0.81 | 0.870 | 0.692 |
FC2 | 0.88 | ||||
FC3 | 0.75 | ||||
Hedonic motivation (HM) | HM1 | 0.84 | 0.82 | 0.842 | 0.572 |
HM2 | 0.75 | ||||
HM3 | 0.73 | ||||
HM4 | 0.70 | ||||
Price value (PV) | PV1 | 0.94 | 0.92 | 0.935 | 0.828 |
PV2 | 0.89 | ||||
PV3 | 0.90 | ||||
Habit (HT) | HT1 | 0.86 | 0.90 | 0.902 | 0.698 |
HT2 | 0.86 | ||||
HT3 | 0.85 | ||||
HT4 | 0.77 | ||||
Behavioral intention (BI) | BI1 | 0.78 | 0.82 | 0.835 | 0.718 |
BI2 | 0.91 | ||||
Use behavior (UB) | UB1 | 0.71 | 0.74 | 0.752 | 0.604 |
UB2 | 0.84 |