Table 1 The Characteristics of the combined creativity framework
4 p’s | Characteristics |
|---|---|
Product | A product is creative, when it is “new” and useful” |
Process Preparation Incubation Illumination Elaboration | Problem finding: recognizing that a problem exists, finding gaps, inconsistencies, or flaws Preparatory phase: gathering and reactivating relevant information Divergent thinking: broad attention, or associative thinking: generating alternative ideas Ideas churn around below the threshold of consciousness Aha moment, insight occurs, often not one single moment Convergent thinking: Evaluating, refining, and developing one’s idea |
Person | Willingness to overcome obstacles and perseverance, willingness to tolerate ambiguity, openness towards experiences and complexity, self-efficacy and increased motivation. |
Place (creativity fostering environments) | Presence of challenge and autonomy, social interaction and support |